Michael Jordan Wins $8.9 Million in Supermarket Lawsuit

Michael Jordan Wins $8.9 Million in Supermarket Lawsuit

Chicago grocery chain ordered to pay for steak advertisement.

Published August 22, 2015

Michael Jordan won an $8.9 million settlement from a supermarket that used his image in a steak advertisement without permission.

After six hours of deliberation, a Chicago jury reached a verdict Friday, finding that the owner of a now closed Dominick’s grocery chain unlawfully acquired the NBA great’s photo for a Sport's Illustrated commemorative ad.

MICHAEL JORDAN'S MOST SIGNIFICANT COMEBACK MOMENT WEARING NO. 45

"I'm pleased with today's verdict," said Jordan in a statement. "No one — whether or not they're a public figure — should have to worry about their identity being used without their permission. “ 

Jordan obviously didn’t sue for monetary purposes, and won’t be keeping the money. “The case was not about the money as I plan to donate the proceeds to charity,” the statement continues. “It was about honesty and integrity. I hope this case sends a clear message, both here in the United States and around the world, that I will continue to be vigilant about protecting my name and identity. I also hope the size of the monetary reward will deter others from using someone else's identity and believe they will only pay a small penalty."

Safeway bought Dominick’s, a Chicago supermarket chain, in the late ‘90s for just over $1 billion. The stores were closed by 2013.

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(Photo: Chris Trotman/Getty Images for USTA)

Written by Latifah Muhammad

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