Chance the Rapper Just Remixed the White Sox Hat

Chance the Rapper Just Remixed the White Sox Hat

And he's close to being the Chicago squad's official team ambassador, too.

Published April 7th

South Side lean in.

Chance the Rapper is representing the South Side of the Chi to the fullest, having been tabbed by the Chicago White Sox to redesign their hats.

What's more is sources are telling ESPN that the Major League Baseball squad is also close to making Chance their club ambassador, similar to what the NBA's Toronto Raptors have done with Drake.

The move would be a way for the White Sox to appeal to a younger market.

For starters, the team unleashed three new Chance-designed White Sox hats, making a limited supply of 2,000 being available during the club's home opener on Friday.

Check them out.

The move more than makes sense with Chance always rocking a White Sox hat and being a native of Chicago's notorious South Side.

The 22-year-old MC will throw out the first pitch Friday and has even recorded the team's ballpark introduction video.

"For anyone over 28 years old, they're thrilled that [Hall of Famer] Frank Thomas is back with us [as a special consultant]," Brook Boyer, the White Sox's senior vice president of sales and marketing, told ESPN. "But we want to talk to those who are even younger, to develop interest from the Hispanic and the African-American markets. Chance resonates with them."

Clap for Chance.

BET Sports News — Get the latest news and information about African-Americans in sports, including weekly recaps, celebrity news and photos of your favorite Black athletes.

 

(Photo: Jason Merritt/Getty Images)

Written by Mark Lelinwalla

COMMENTS

Latest in news