The Sacramento Kings want fans to wear their new logo on their sleeves...literally.
In celebration of the new branded design, the Kings are paying for their fans to tattoo the revamped logo at select shops in Sac town on Wednesday.
How's that for a creative promotion?
There's already a line forming outside of at least one local ink shop.
And one fan wants the Kings' ownership and front office to show their dedication with a face tat of the logo.
If the Kings can put together a winning season in 2016-17, then they might not have fans asking the team to pay for laser surgery to get the ink removed.
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(Photo: Sacramento Kings via NBA)