Think James Harden and his signature beard comes to mind immediately?
The NBA superstar's famous facial hair has already taken on a life of its own with "Fear The Beard" being slapped onto T-shirts and name-dropped in songs.
And now... you can even taste it.
Trolli Candy, whose company's tag line is "kicking it weird, keeping it sour," has launched its James Harden edition Sour Brite Weird Beards gummi candy. Yahoo is reporting that the candy is available at 7-Eleven stores for a limited time.
You have to see this to believe it.
If that's not weird enough for you, we spotted these commercials that Trolli did with Harden... and they're downright bizarre.
This is the epitome of weird.
Would you try them, or does the mere thought of trying a candy built around Harden's beard gross you out?
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(Photo: Tom Szczerbowski/Getty Images for New Era Cap Co.)