Too little, too late for Ryan Lochte.
Despite two separate apologies from the USA Swimmer, Speedo is letting him skinny dip.
On Monday, the company severed its ties with Lochte, dropping its sponsorship of the swimmer following his untruthful story about being robbed at gunpoint in Rio de Janeiro during the Olympic games.
Check out Speedo's full statement on axing Lochte.
We guess his teary-eyed interview with NBC's Matt Lauer over the weekend didn't help.
Nor did his half-hearted apology that came before it.
Speedo's announcement comes after footage surfaced Thursday of Lochte and his USA Swimming teammates making their way out of a Rio gas station that Brazilian police say at least one of them vandalized and urinated in.
The swimmers' behavior allegedly caused armed security to pull guns on them, as they warned them to stop and pay for what they damaged as opposed to Lochte's account of the four being robbed at gunpoint.
Just before the footage was released Thursday, Lochte tweaked the details of his original robbery story, also while speaking with Lauer on Wednesday night.
"They had gone to the bathroom in a gas station," NBC's Matt Lauer said after speaking with Lochte, as reported by USA Today. "They got back to the taxi, and when they told the taxi driver to go, he didn't move. They said, 'Let's go,' again, we've got to get out of here,' and again the taxi driver didn't move. And that's when he says two men approached the car with guns and badges."
Lochte also changed his original account about the robbers putting a gun to his forehead.
"That's not exactly what happened," Lochte said, via Lauer's reporting, adding that the gun was pointed in his direction, instead.
Wednesday night also had Lochte's teammates Jack Conger and Gunnar Bentz removed from their flight and detained in Rio for questioning about the incident. Their other teammate, James Feigen, was detained before being scheduled on the same flight.
Meanwhile, Lochte had made it back to the United States before Brazil had given the swimmers the official word that they needed to stay behind for questioning, making the controversial swimmer appear like he threw his teammates under the bus.
Despite all four swimmers being back in the U.S., Lochte and Feigen could be banned from the 2020 Tokyo Games by the United States Olympic Committee, as reported by Yahoo News.
Was it all worth it, Ryan?
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(Photo: Harry How/Getty Images)