Colin Kaepernick sitting during the national anthem in a stance against violence and race matters in America made the San Francisco 49ers quarterback's jersey the top-selling jersey in the entire NFL.
And as a way to thank everyone who has purchased the jersey as a sign of support for his silent protest, Kaepernick announced Wednesday on his Instagram account that he will be donating all the proceeds from his jersey sales back into the communities which need it most.
This comes after Kaepernick announced last week that he's putting his money where his mouth is by donating $1 million to groups combatting racial inequality and police brutality.
Whatever happens on the field this 2016 NFL season, which begins Thursday night, Kap is already the People's Champ of the league.
The stance, and his following gestures, have gone a long ways, as the 28-year-old QB has received a nod of respect from President Obama, support from part of the military with its #VeteransForKaepernick hashtag and love from artists such as J. Cole and Trey Songz, who rocked his jersey during their performances this past Labor Day weekend.
There has also been a growing number of athletes who have been following Kaepernick's lead by taking the same stance that he has.
Seattle Seahawks cornerback Jeremy Lane sat during the national anthem of a preseason game last Thursday night. That same night had Kaepernick and teammate Eric Reid taking a knee during the national anthem before a 49ers preseason game.
U.S. soccer star Megan Rapinoe also took a knee during the national anthem Sunday night before her match, telling American Soccer Now that the stance was a "little nod to Kaepernick."
“It was very intentional,” Rapinoe said. “It was a little nod to Kaepernick and everything that he’s standing for right now. I think it’s actually pretty disgusting the way he was treated and the way that a lot of the media has covered it and made it about something that it absolutely isn’t. We need to have a more thoughtful, two-sided conversation about racial issues in this country."
Earlier this week, Los Angeles Lakers forward Nick Young sounded open to bringing Kaepernick's stance to the NBA.
Back-to-back NBA MVP Stephen Curry applauded Kaepernick's stance, while speaking with CNBC overseas on his Asia tour earlier this week.
And Milwaukee Bucks forward Jabari Parker also showed his support for Kaepernick, throwing on the QB's jersey via an Instagram post late Tuesday night.
It will be interesting to see if this movement grows even more over time.
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(Photo: Otto Greule Jr/Getty Images)
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