Nike Celebrates 25 Years of Its "Just Do It" Campaign

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  • The Best “Just Do It” Campaigns
  • The First “Just Do It” Commercial
  • LeBron James and Serena Williams in Nike’s 25th anniversary “Just Do It” Ad
  • The 2008 "Redeem Team” and Marvin Gaye
  • Lil’ Penny Hardaway
  • LeBron James "Swimming Pools"
  • Let Me Play
  • Michael Jordan Retire
  • Matt Scott in Nike’s “No Excuses”
  • 082213 sports nike 25 years just do it commercials david robinson charles barkley
  • Nike’s Basketball Freestyle
  • Kevin Durant’s “Summer Serious”
  • Michael Jordan, Charles Barkley and the Humpty Hump
  • Tiger and Earl Woods

The Best “Just Do It” Campaigns

Dan Weiden, co-founder of the advertising agency Weiden+ Kennedy, was not sure if his 1988 “Just Do It” slogan was going to be well received. However, 25 years later Nike is celebrating the slogan that has become synonymous with the brand. In honor of the anniversary, BET.com rounded up some of the top Nike commercials. — Dominique Zonyéé

(Photo: Courtesy of Nike)

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