Nike Celebrates 25 Years of Its "Just Do It" Campaign

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  • Let Me Play
  • Michael Jordan Retire
  • Matt Scott in Nike’s “No Excuses”
  • 082213 sports nike 25 years just do it commercials david robinson charles barkley
  • Nike’s Basketball Freestyle
  • Kevin Durant’s “Summer Serious”
  • Michael Jordan, Charles Barkley and the Humpty Hump
  • Tiger and Earl Woods
  • The Best “Just Do It” Campaigns
  • The First “Just Do It” Commercial
  • LeBron James and Serena Williams in Nike’s 25th anniversary “Just Do It” Ad
  • The 2008 "Redeem Team” and Marvin Gaye
  • Lil’ Penny Hardaway
  • LeBron James "Swimming Pools"

Matt Scott in Nike’s “No Excuses”

As the poster boy for inspiration, UW-Whitewater Wheelchair Basketball Player Matt Scott starred in the “No Excuses” ad.  Scott runs through a long list of why he can’t perform or play sports all while dribbling the ball in his wheelchair.

(Photo: Courtesy of Nike)

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