The fight that was supposed to save boxing was the richest ever, thanks to a record 2.5 million pay-per-view buys. More important, it launched HBO's "24/7'" series that gave viewers an inside look at both boxers. De La Hoya played his part as the Golden Boy and Mayweather played his even better as the bad guy who argued with his father, rapped with 50 Cent and spent long periods counting piles of $100 bills. The May 5, 2007 fight itself wasn't a classic and De La Hoya had the early edge by using his jab effectively, but Mayweather began finding his range and landing solid punches in the later rounds to pull off a narrow win. The fight was the blueprint for future Mayweather promotions, with the boxer trading on his bad guy image to make his bouts must-see TV.