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Kanye West Sends a Message to Nike
Yeezy challenges sneaker brand during surprise appearance at Big Sean show....


Prince Gives Surprise Show to Honor Michael Jordan
Jay Z, Beyoncé, Chris Rock, Queen Latifah and others were in attendance....


Kanye Scraps Deal With Nike
'Ye pulls the plug on the Air Yeezy 2s....


Kanye West Apologizes for Nike Rant
"I really appreciate everything they did for me," he says....


Kevin Durant Releases Nike Collection in Honor of Late Aunt
The NBA player designed a sneaker, hat, and T-shirt with a pink floral pattern....


Commentary: $300 Nike LeBron Sneakers Make No Sense
Buying $300 sneakers like the Nike LeBron X PS Elite “Superhero” show how little our youth -- and t...


Brittney Griner Becomes First Openly Gay Athlete to Land Nike Endorsement
The WNBA newcomer will model men's clothing for the brand....


Nike's New LeBron Sneakers Won't Be Released at Midnight
The brand is trying to avoid campouts and riots....


Serena Williams, Kanye and More Star in Nike’s “Kobe System” Ad
See what high-wattage celebs are saying about #24’s latest kicks....


Kevin Durant Offered Mammoth Under Armour Deal
Contract reportedly worth between $265 million and $285 million over 10 years....


Nike Re-Signs Michael Vick to Endorsement Deal
Nike re-signed Philadelphia Eagles quarterback Michael Vick to an endorsement deal Friday, nearly f...


Nike Deal Solidifies Michael Vick as Comeback King
Two years after his release from prison for running a dog-fighting ring, Michael Vick has regained ...


Nike Officially Debuts the LeBron 9 Sneaker
Check out the official pictures of the NBA star’s latest shoe and tell us: are you feeling them?...


Close-Up: Kanye’s Air Yeezy IIs
Check out Kanye’s new kicks, reportedly due in stores March 23, 2012....


Nike Releases Tiger Woods Ad Featuring Late Father
Nike releases Tiger Woods ad featuring late father....


Nike-Vick Relationship Misunderstood, Sports Apparel Co. Says
Nike-Vick Relationship Misunderstood | Sports Apparel Co. Says...


Vick and Nike Remarry
Vick and Nike Remarry...


Kanye West Declares Himself 'Most Influential Person in Footwear'
Yeezy also says he doesn't like "separatism" in fashion....


Tinie Tempah Buys $37,500 Sneakers
The Marty McFly Back to the Future II Nike's sold for a good cause....


LeBron James Plans to Build a Hollywood Empire
NBA superstar's Spring Hill company continues to expand its media portfolio....

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