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Kobe Bryant Gears Up to Release Spring/Summer 2012 K.O.B.E. Collection
Kobe Bryant gears up to release Spring/Summer 2012 K.O.B.E. collection. See the basketball star’s l...


Serena Williams, Kanye and More Star in Nike’s “Kobe System” Ad
See what high-wattage celebs are saying about #24’s latest kicks....


Brittney Griner Becomes First Openly Gay Athlete to Land Nike Endorsement
The WNBA newcomer will model men's clothing for the brand....


Theotis Beasley Looks to Change the Face of Skateboarding
The 22-year-old talks friendship with Lil Wayne and how hip hop influenced the culture of skating....


Bryant Promotes Chinese in Calif., Self in ChinaBryant Promotes Chinese in Calif., Self in China
BELL GARDENS, Calif. – Kobe Bryant is renowned for carefully executed game plans that tilt th...


Nike Officially Debuts the LeBron 9 Sneaker
Check out the official pictures of the NBA star’s latest shoe and tell us: are you feeling them?...


Maya Moore is First Woman to Rep Jordan Brand
The hoop star lands a Nike endorsement deal....


Nike Releases Tiger Woods Ad Featuring Late Father
Nike releases Tiger Woods ad featuring late father....


World Cup Draws Kobe Bryant to South Africa
World Cup draws Kobe Bryant to South Africa....


This Day in Black History: Dec. 30, 1984
LeBron James was born in Akron, Ohio, on Dec. 30, 1984....


This Day in Black History: Sept. 29, 1988
NBA star Kevin Durant was born on Sept. 29, 1988, in Suitland, Maryland....


Junior Jordan Says He's Done With College Hoops
One more Jordan has put his basketball playing days behind him....


Infamous LeBron Dunk Tape Surfaces
The infamous LeBron dunk tape surfaces....


How to Do Sneaker Con New York Like a Pro
The sneaker convention takes over NYC on Nov. 23....


Brittney Griner Talks New Memoir: Music and Remaking Space Jam
"It's important just to get my message across," says WNBA star....


This Day in Black History: Feb. 17, 1963
NBA legend Michael Jordan was born on Feb. 17, 1963, in Brooklyn, New York....


Jay-Z Radio City Music Hall Performance On BET | Music News
Jay-Z performs at Radio City Music Hall and show will air on BET....


Stalley: I Don’t Need Help From Rick Ross
Rick Ross gave Stalley a shot now the Maybach Music Group MC sets out to shine solo on his new mixt...


Dr. Dre, Drake Congratulate LeBron James on NBA Championship Win
Rap stars celebrate Miami Heat victory....


Report: Kevin Durant to Join Jay-Z's Roc Nation Sports
Sources say the NBA superstar is leaving current agent for the Roc....

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