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Diddy Partners With Diageo to Purchase Tequila Brand DeLeón
The new venture hopes to take advantage of their influence to market DeLeón as luxury tequila....


Arsenio Hall Crashes Brand New Porsche
No drugs or alcohol involved in accident, says LAPD....


Report: Jay Z's Brand Suffers From Lack of Trust
Researcher says Hov's Samsung and Barneys deals sunk his street cred....


J. Cole Talks Autism Lyric, Kanye West and More in Wall Street Journal Interview
Roc Nation MC details growing his brand....


Kanye West Not Concerned About Marriage Damaging His Brand
The rapper says hanging with the Kardashians could only help him....


Kanye Scraps Deal With Nike
'Ye pulls the plug on the Air Yeezy 2s....


Nicki Minaj Launches Brand New Fragrance
The singer’s second scent is called Minajesty....


Adidas Collaborates With Photographer Jamel Shabazz
A new campaign shows hip hop's early affinity with the shoe brand....


Zoe Saldana Named New Face of L'Oreal Paris
The actress will serve as spokesmodel and appear in TV and print ads....


African Ethnic Group Maasai Aims to Reclaim Its Popular Brand
The Maasai Intellectual Property Initiative, African IP Trust, and Light Years IP are trying to rec...


Brand Mandela: Tukwini Mandela Talks Wine and Family Heritage
Tukwini Mandela, granddaughter of Nelson Mandela, told BET.com that her family’s latest venture, Ho...


LWD Branding: Show Up, Speak Up and Step Up
Students learn key branding skills at Leading Women Defined....


Illamasqua Brand Receives Backlash for Blackface Makeup in Ads
The holiday campaign juxtaposes a look in all white against one in all black....


Dwyane Wade Parts Ways With Jordan Brand
The Miami Heat player's contract expired in September....


Miri Ben-Ari Named Next Brand Ambassador for Beautiful Sound Campaign
The Grammy-award winning violinist joins Jennifer Lopez in ads for Harman Kardon....


T.I.G. CEO Fly Talks Long-Term Success
Atlanta impresario opens up about plans with Trinidad Jame$, Rich Homie Quan and more....


Boldy James Says He's Not Signed to Nas's Mass Appeal
Detroit rapper denies reports of a new deal with God's Son....


Newt Gingrich Calls President Obama a “Food Stamps President”
Republican presidential contender says that Obama's policies will lead to more people on food stamp...


Obama Co-Stars in Biden's First Selfie
Vice President Joe Biden posts his first selfie on his new Instagram account....


Love & Hip Hop 's Karlie Redd: "I’m Getting the Platform to Launch My Brand"
Love & Hip Hop cast member stirs reality TV drama… but also gives back....

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