BETNUpfront2016

BET Networks Gives Your Brand The Power of More

With more originals, more platforms, and more engagement, BET and Centric deliver the Black audience that everyone wants—all the time.

Published May 2nd

BET is #1 On Cable In Primetime With Black Viewers 18-49

Source: BETN Audience Analytics Team via The Nielsen Company | Live + Same Day | Measurement Period: 2015-16 BET Season-to-date (09/28/15-01/31/16) | Primetime (Mon-Fri 8p-11p/Sat-Su 6p-11p) | All Cable (Ad-Supported & Pay Cable) | Exclude Kids and Sports Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | Ranked on Black P18-49 Impressions (000).

BET Is a Top 20 Cable Net in Prime With All Women 18-49

Source: BETN Audience Analytics Team via The Nielsen Company | Live + Same Day | Measurement Period: 2015-16 BET Season-to-date (09/28/15-01/31/16) | Mon-Sun Primetime 8pm-11pm | Exclude Kids and Sports Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | Ad-Supported Cable Nets | BET ranked as the #17 Ad-Supported Cable Net in Primetime among W18-49 | All Ranked on W18-49 Impressions (000).

Centric Reaches 1 out of 3 Black Women 25-54

Source: BETN Audience Analytics Team via The Nielsen Company | Live + 3 | Measurement Period: FY16 Q2 (12/28/15-03/27/16) | Centric Total Day (Mon-Su 6a-6a) | Reach based on a 1-Minute Qualifier | Centric reaches 33.9% of Black Women 25-54 in the Total US, translating to 1 out of 3 Black W25-54.

Centric Grows By Double Digits in Prime – Up +17% vs. Year Ago among all W25-54*

*COVERAGE AREA

Source: BETN Audience Analytics Team via The Nielsen Company | Live + Same Day | Measurement Period(s): CY16 Q1 (12/28/15-03/27/16) vs. Year Ago (12/29/14-03/29/15) | Centric Primetime (Mon-Fri 7p-11p & Sat-Sun 6p-11p) | Growth/Increases Based on Women 25-54 Coverage Rating percent differences for: CY16 Q1 versus Year Ago

BET Is The #1 Tweeted Cable Network Super-Serving Predominantly Black Audiences

 

Source: Nielsen Social, Primetime Cable Rankings Excluding Sports Programming, CY 2015

 

Over 6 Billion Social Media Impressions CY ‘15

Source: Facebook and Twitter Analytics

 

#1 In Brand Love Beating 27 Media Brands

Source: BETN Brand Love Study 2015

 

Written by BET-Staff

COMMENTS

Latest in shows