BET's Newest Docu-Series Is About the Business

BET's Newest Docu-Series Is About the Business

BET's all new docu-series follows the lives of five glamorous entrepreneurs.

Published February 23rd

You probably never thought entrepreneurship couple look this sexy, did you? Well, Eva and clique show us how it's done on About the Business. The one-hour docu-series follows a tight-knit glamorous group of Hollywood professionals, who find themselves blurring the lines between work, play and personal relationships. Their careers and long-time friendships will be tested, tough choices will be made, but they will always be About the Business.

Meet the cast of About the Business:

Eva Marcille’s acting career is on fire with two TV shows on the air including Real Husbands of Hollywood. However, Eva knows that the entertainment business can be fickle, so she is diversifying by investing in a luxury container home business with her mother with the ultimate goal of building a container home community empire! We will watch Eva navigate the challenges of taking on a totally new business venture, and working with family and friends.

Crystal Williams is a successful model facing two big milestones: she is newly engaged to singer Ne-Yo, and pregnant with her long-sought-after first child. With her A-list wedding approaching and a baby on the way, the former video vixen hires friend Sparkle to plan the big event to ease some of the stress. Will Crystal’s lofty demands push her friendship over the edge? 

Sparkle Holmes owns A List Group LA, a successful events, public relations and talent management company, which caters to stars like Nelly and Chris Brown. Sparkle is managing her model friend Crystal Williams, and has taken the lead in planning all the festivities surrounding her wedding to hit maker Ne-Yo. Sparkle recently brought in a new business partner, Krista Kolley, but their working styles soon clash. Can the new partners deliver flawless events without imploding? Personally, Sparkle recently ended a 12-year romantic relationship with a woman, and is now struggling to find her identity — as she finds herself attracted to men.

EJ King is a celebrity stylist wrapping up a world tour with Chris Brown, and is looking to branch out in the world of fashion. We will follow EJ as he works to capitalize on the success of the tour, and design his own fashion line for Cross Colours. Does EJ have what it takes to transition from stylist to fashion mogul? EJ is also on the hunt for love, but despite recently losing 60 pounds, EJ still struggles with his self-esteem. He soon considers taking drastic steps to alter his appearance, but will those changes lead to love and happiness?

Danielle Crawley heads up marketing for Nick Cannon’s Incredible Entertainment, but she is spreading her wings by launching her own casting company. We will watch as Danielle proves that she has an eye for talent and running her own business. Danielle will also be forced to make tough choices when former-client and rising vocal talent Alex Amore signs with close friends Sparkle and Krista. Will business get territorial and dirty among the friends?

Tune in to About the Business, Wednesday Feb. 24 at 10P/9C.  

Written by BET-Staff

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