"Music is in everything I do, everything I breathe," says Music Matters artist Kid Daytona. "It affects culture, and defines generations. I can meet someone for the first time and start a whole hour-long conversation about the first time I heard Only Built 4 Cuban Linx, or a debate about the Top 5 greatest rappers dead or alive. And in the same conversation, [I can] talk about how Kurt Cobain, Bob Marley and Jim Morrison were such geniuses ahead of their time. Bottom line is, music is the glue to our society."