After taking home the Android "2011 Best App Ever" award for its 106 & Park app, BET Networks has released its BET Awards '13 app — a fun, interactive way to view and participate in this year's awards ceremony.
The app was designed to enhance the viewer's overall experience of the long-running annual award show. For instance, "The Lineup," a unique "co-viewing" experience on the app allows users to predict the order of the performers before the show starts for a chance to win prizes, including a celebrity gift bag, autographed T-shirts and the official BET Awards' 13 microphone. Also, a shuffle hockey game included in the app rewards viewers with more votes for their favorite artists as they move up in skill level.
In addition to the games and interactive experience, the BET Awards '13 app features thousands of photos and details on every nominee, winner, honoree and memorable moments throughout the show's twelve year history.
“Our users voted over 24 million times in last year's BET Awards app. This was because we made the voting experience fun and addictive, and rewarded the high scorers with fame - placing them front & center in the app. Based on these learnings, this year we decided to take gamification and fame opportunities to a whole new level by adding ‘The Hustle’ and ‘Stack'd,’ and stepping up the voting game experience. As a result we believe we will see the strongest engagement ever for a BET app," said Martez R. Moore, Executive Vice President of Digital Media Group, BET Networks.
“With our second screen engagement offerings and award-winning app expertise the BET Experience App will bring users even closer to three day celebrity and event jammed experience” Adds Moore “We continue to break ground on TV companion mobile applications and are committed to meet our user’s high levels of expectations with the launch of this innovative BET Experience app.”
The app is compatible with iPhone, iPod Touch, iPad and Android and is available for download now.
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