Melanie Fiona Opens for Beyonce, Pharrell Williams Speaks at Genius Talks and Fruitevalle Station Premieres at The Experience

Melanie Fiona Opens for Beyonce, Pharrell Williams Speaks at Genius Talks and Fruitevalle Station Premieres at The Experience

Posted: 06/04/2013 11:40 AM EDT

MELANIE FIONA ANNOUNCED AS BEYONCE'S OPENING ACT AT BET EXPERIENCE

JOIN THE BET EXPERIENCE AT L.A. LIVE JUNE 28-30, 2013 FOR LOADS OF FREE, FUN EVENTS Including PERFORMANCES ON THE MUSIC MATTERS STAGE,

106 & park live FROM THE NOKIA PLAZA,

A Film FESTIVAL, A TASTE OF SOUL, CELEBRITY PANELS, CELEBRITY BASKETBALL GAME AND MUCH MORE

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Simple SIGN-UP Required to ATTEND FREE EVENTS

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GRAMMY-AWARD WINNING MELANIE FIONA NAMED OPENING ACT FOR BEYONCE'S FRIDAY NIGHT CONCERT

LOS ANGELES, CA — (June 4, 2013) — For those looking for something to do over the weekend of June 28-30, they need look no further than the BET Experience at L.A. LIVE. In addition to the A-list talent performing at STAPLES Center and Club Nokia, there are a wide variety of fun and informative free events taking place over the weekend in downtown Los Angeles.

Additionally, Grammy-award winning songstress, Melanie Fiona, has been added as the opening act for Beyoncé's concert on Friday, June 28 at STAPLES Center.

The following are a list of FREE events taking place at the BET Experience at L.A. LIVE:

The BET Experience Fan Fest (Friday and Saturday, June 28-29):

A free festival, street fair and expo that invites guests to engage with their favorite BET shows & talent, music and their favorite brands through interactive exhibits, stages, demonstrations and giveaways. Included in the Fan Fest are:

  • A Taste of a Taste of Soul food festival - over 50 food vendors will sell a delectable array of foods.

  • Music Matters Stage - this musical concert will feature up and coming artists associated with the BET Music Matters initiative, along with performances by chart-topping Music Matters' alums.

  • The BET and Centric Pavilions - check out the live performances by some of soul music's hottest artists, relax and recharge while learning how to stay fit at the health & wellness booth, snag some fun giveaways & swag and even meet some of your favorite BET and Centric talent.

"106 & PARK LIVE" (Friday and Saturday, 3-5 pm):

LIVE broadcast — Hosted by Bow Wow, Paigion, Miss Mykie and Shorty da Prince, BET's top music countdown show brings the livest audience experience to Nokia Plaza L.A. LIVE for an explosive weekend filled with free musical performances, world premiere videos and celebrity appearances. Target presents the live Friday broadcast and Coca-Cola presents the Saturday broadcast.

Centric's Strive to Thrive (Friday, June 28):

This session will deliver an integrative health and wellness messageinspiring people of color to make positive life changes to lead a healthy lifestyle. Hosted by Boris Kodjoe and Nicole Ari Parker, along with award-winning journalist and social activist Jeff Johnson, this 90-minute session will feature experts such as renowned psychologist Dr. Brenda Wade, nutritionist Robert Ferguson and fitness expert/Guinness World Record holder Wendy Ida.

BET Presents: BET Revealed - Celebrity Panels and Keynote Addresses (Saturday, June 29, 11am-6pm):

BET Revealed is a series of seminars that feature real talk on lifestyle and culture, money and business, media and entertainment, faith and family, and love and relationships, showcasing an array of celebrities and BET Talent. BET will also launch its Genius Talks and Couples Uncovered franchises at the event.

Genius Talks (4:15-5:00pm & 5:15-6:00pm)

This session features high profile talent in one-on-one conversations allowing celebrity personalities to share what drives and shapes their creative/business genius. Celebrities confirmed for Genius Talks are Pharrell Williams and Nick Cannon.

Couples Uncovered (12-12:45pm)

Couples Uncovered features celebrity couples in conversation around their individual and collective passion pursuits. This session will present uniquely crafted conversations where couples will share the initiatives and personal interests that drive who they are as human beings, as well as their careers, family, and various other aspects of their lives. Audiences will experience an insider look into what inspires and activates the personalities they see in the public eye, as Couples Uncovered delivers real talk by some of today's most celebrated and respected namesmaking an impact in their community. Confirmed celebrities are Nicole Ari Parker and Boris Kodjoe; DeVon Franklin and Meagan Good; Mara Brock Akil and Salim Akil.

Rich Forever: How to Make It, How to Keep It (12-12:45pm)

From hustler to business mogul, today's money-makers cut across genres in pursuit of the almighty dollar bill. But once checks hit the bank account and small fortunes amass, there's often a lack of knowledge on how to preserve and grow financial net worth. A mix of compelling topic experts sharing a practical guide to success, alongside industry personalities exemplifying fiscal responsibility, will provide refreshing and inspiring conversation around the power of money and the choice made to maximize it. Confirmed speakers are Dennis P. Kimbro, Ph.D., Author, The Wealth Choice: Success Secrets of Black Millionaires, and Paula Madison, Partner & CEO, Williams Group Holdings.

Making Moves Outside the Game (1-1:45pm)

When the clock stops and the season ends, another game has just begun for many top athletes making moves in the business and philanthropy worlds. Life for many athletes transcends "game time" to include thriving entrepreneurial endeavors and charitable passion pursuits. Leading figures from the sports arena will share the new ways they win, while calling the shots in business and changing the world. Confirmed celebrities are Laila Ali and Lisa Leslie.

Black Girls Rock! — Rebuilding the Village (1-1:45pm)

This dynamic session will address how we best reinforce collaborative efforts across parents, mentors, teachers, youth developers and public role models, in order to further our youth's positive identity development, access to a culturally relevant and progressive education, empowerment and leadership development. A collective of remarkable women advocating for our youth will explore recent trends in popular culture and their implications for educators and youth developers, as well as provide insight into current models and success stories. Confirmed speakers include Beverly Bond, Founder, Black Girls Rock!; Tricia Rose, Professor of Africana Studies at Brown University; Holly Robinson Peete and author and life stylist Harriette Cole.

Building Billion Dollar Brands (2-2:45pm)

Beyonce. Jay-Z. Rihanna. Lady Gaga. These mega brands are the outcome of carefully crafted careers architected by a few key behind-the-scenes power players. Across music, film, fashion, or television, these multi-hyphenate brands influence the marketplace each and every day. This session will feature the "brain-trust" behind the blueprint for some of the biggest brands consumers connect with, giving audiences a candid view into how this level of success is attained and sustained.

Conversations with Robi Reed: The Celebrity Journey (2-2:45pm)

Today's top celebrity talent have each experienced a unique journey leading them to their success as actors in the industry, however, many share the common connection to Emmy Award-Winning Casting Director, Robi Reed. Leveraging her unique vantage point of casting various "A" list actors in their first roles and helping to nurture their evolution from emerging to established talent, Robi Reed will guide an intimate conversation with celebrities that she has collaborated with over the years. Audiences will get a glimpse into how these celebrities find opportunity and personal fulfillment, as they navigate the entertainment industry.

NO GUNS ALLOWED: Disarming Violence in Our Community (3-3:45pm)

The prevalence of gun violence in communities of color is astonishing - unfortunately it continues to devastate our families and communities. The League of Young Voters presents NO GUNS ALLOWED with Snoop Lion aka Snoop Dogg, a roundtable dialogue on the impact of gun violence in urban communities. Members of the media, celebrities, and community activists, will engage around practical solutions to the gun violence issue, the value of human life, and community responsibility. Confirmed celebrity participants include Snoop Lion aka Snoop Dogg, along with Congresswoman Maxine Waters, Rob "Biko" Baker, Executive Director, League of Young Voters, Melvyn Hayward Jr., Executive Director, H.E.L.P.E.R. Foundation and Ryan Coogler, Writer/Director, Fruitvale Station.

BET Experience Film Festival presented by My Black Is Beautiful (Saturday, June 29, 12 Noon-8pm):

Kicking off the BET Experience Film Festival, in conjunction with Summit Entertainment, is the invitation only film premiere of Kevin Hart: Let Me Explain on Thursday, June 28th. The follow-up to Hart's 2011 hit film Laugh at My Pain, Kevin Hart: Let Me Explain captures the laughter, energy and mayhem from Hart's 2012 "Let Me Explain" concert tour.

In partnership with Urbanworld, the BET Experience will program and showcase a diverse slate of films targeting BET audiences. Film enthusiasts will have the opportunity to screen a curated selection of feature length narrative films, including award winning indies, a new film project from BET Premiere Cinema, an animated family film and a special documentary film presentation by BETX Film Festival presenting sponsor, My Black Is Beautiful. The film slate includes, IMAGINE A FUTURE: THE DOCUMENTARY presented by My Black Is Beautiful (Directed by Lisa Cortés & Shola Lynch); Despicable Me 2 (Directed by Chris Renaud & Pierre Coffin); Fruitvale Station (Directed by Ryan Coogler); Gun Hill (Directed by Reggie Rock Bythewood); Mother of George (Directed by Andrew Dosunmu); The Inevitable Defeat of Mister & Pete (Directed by George Tillman, Jr.); and Things Never Said (Directed by Charles Murray). Screenings take place at the Regal Cinemas, 1000 W. Olympic Blvd., Los Angeles, 90015. Information, showtimes and sign-up for the film festival are available online at www.BETExperience.com.

BET Experience Celebrity Basketball Game presented by Sprite (Saturday, June 29, 2-4pm)

Come out and cheer on some of your favorite celebrities and BET talent as they hit the court for a spirited game of basketball.

To sign-up for these free events at the BET Experience, simply visit www.BETExperience.com. On-site sign-up will also be available at the Los Angeles Convention Center on Friday, June 28 through Sunday, June 30, 2013.

This year for the first time, the general public can purchase tickets to the BET Awards with a BET Experience VIP Package, which also includes 3-day tickets to nightly concerts at Staples Center.

For more information on the BET Experience and access to the limited VIP packages, visit www.BETExperience.com. Tickets are also available at www.axs.com/betexperiencevip. To receive updates and announcements, follow the BET Experience at L.A. LIVE on Twitter @betexperience and on Facebook at www.facebook.com/betexperience.

About BET Experience at L.A. LIVE

The BET Experience is an exciting weekend consisting of concerts from A-list talent at STAPLES Center, Nokia Theatre L.A. LIVE and Club Nokia, the BET Film Festival, Fan Festival, live tapings of "106 & PARK," The BET GRAMMY® Museum exhibit, Music Matters Stage, BET Revealed Seminars and the BET Awards. For the first time ever, tickets to the BET Awards show are available to the public through VIP ticket packages. The BET Experience is sponsored by Coca-Cola, COVERGIRL, My Black is Beautiful, Spring and Target. For more information and to purchase concert tickets and VIP packages visit www.BETExperience.com.

About BET Networks

BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.

About BET Awards


The BET AWARDS is one of the most watched award shows on cable television according to the Nielsen Company. The BET AWARDS franchise remains as the #1 program in cable TV history among African-Americans, and it is BET's #1 telecast every year. It recognizes the triumphs and successes of artists, entertainers, and athletes in a variety of categories.

About AEG

AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns or is affiliated with a collection of companies including more than 100 of the world's preeminent facilities such as STAPLES Center (Los Angeles), The Home Depot Center (Carson, CA), Best Buy Theater (Times Square, New York), Sprint Center, (Kansas City), Rose Garden Arena (Portland), Target Center (Minneapolis), Mercedes-Benz Arena (Shanghai, China), MasterCard Center (Beijing, China), O2 World Hamburg, Allphones Arena (Sydney, Australia), Ericsson Globe Arena (Stockholm, Sweden), O2 World Arena (Berlin, Germany) and The O2 arena and entertainment district (London, England), which are all part of the portfolio of AEG Facilities. Developed by AEG, L.A. LIVE is a 4 million square foot / $2.5 billion downtown Los Angeles sports, residential & entertainment district featuring Nokia Theatre L.A. LIVE; Club Nokia; a 54-story, 1001-room convention "headquarters" destination; along with entertainment, restaurant and office space that officially opened in 2010.

AEG Live, the company's live-entertainment division, is the world's second largest concert promotion and touring company, and is comprised of touring, festival, exhibition, broadcast, merchandise and special event divisions with fifteen regional offices. AEG Global Partnerships, a division responsible for worldwide sales and servicing of sponsorships naming rights and other strategic partnerships. In 2010, AEG launched its AEG 1EARTH environmental program with the announcement of 2020 environmental goals and the release of the industry's first sustainability report. And in 2011, AEG introduced AXS Ticketing, the first phase of its new entertainment platform serving as the company's primary consumer brand, which also will feature a mobile service as well as a video content service now in development. For additional information, visit www.aegworldwide.com.

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PR Contacts:

BET Experience:

Ginger Campbell

SNAP Productions

ginger@snap-productions.com

323.933.4155

Gwen Priestley

gprdiva@aol.com

323.972.3268

BET Networks / BET Experience:

Marcy Polanco

212-975-4048

Marcy.Polanco@BET.net

Zabrina Horton

310-481-3737

Zabrina.Horton@BET.net







(Photos from left:  Jeff Schear/Getty Images, John Ricard/BET,Goodloe/PictureGroup)

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