Trill O.G. and Texas rap legend Bun B gets a championship-sized interview from Reggie Saunders, Jordan Brand's Director of Entertainment, on Sunday, June 29 at 3 p.m. PDT. The connection between hip hop and sneakers has been well documented and the two will exchange their thoughts on the parallels between athletics and musical performance as they pertain to lifestyle and marketing. As the Brand Director of Entertainment, Saunders is responsible for product seeding high-profile celebrities, thus creating an organic buzz behind the latest releases.