From executive producers Mara Brock Akil, Salim Akil (The Game, Being Mary Jane) and Kenya Barris (Soul Food, Girlfriends) comes a scripted comedy upgrade: The Start Up. Hip hop prince and media personality Diggy Simmons makes his scripted series debut as Blake Monroe, founder of TheJetsetters.com, an entertainment and lifestyle blog. In addition to the comedy, Diggy also hosted How to Rock: Kicks, a tentpole event celebrating all things sneaker culture.
The Start Up hones in on what it means to be young, gifted and digital, as Blake and his friends strategize for fame and financing while they navigate the freedoms and pressures of adulthood.
The BET Original film will air on September 19 at 8P/7C.
(Photo: Jamie McCarthy/Getty Images for BET)
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