Even in a recession, Jay-Z has continued to cash in on big deals, including his Blueprint 3 Tour, his partnership in the New Jersey NBA franchise and his post as Roc Nation CEO.
Diddy
Diddy’s successful clothing line (Sean John), his deal with Ciroc vodka, and his ongoing Bad Boy exploits keep him drinking from the chalice of success.
Lil Wayne
The head of the Young Money crew—which includes some of rap’s hottest acts, such as Drake and Nicki Minaj—continues to expand his brand.
Rick Ross
The kingpin MC oversees a promising group of artists on his Maybach Music Group imprint and brought “Tupac Back” to radio, earning him a slot on the shortlist for MVP of the Year.
Kanye West
Along with his platinum album, the Hustler of the Year nominee overseas his innovative G.O.O.D. Music imprint, turning a new breed of artists’ dreams into realities.
