A$AP Rocky took his purple vision behind the camera with doped-out visuals for Danny Brown (“Blunt After Blunt”), SchoolBoy Q (“Hands on the Wheel,” which he also rhymes on) and, naturally, himself (“Peso,” “Goldie”).
Legendary lensman Benny Boom padded his resume by perfectly capturing two of the biggest hits over the past year, Meek Mill’s “Ima Boss” and Nicki Minaj’s “Beez in the Trap,” among others.
Veteran director Chris Robinson added to his incredible, near-two-decade videography with moving visuals for Nas and many others.
Kanye’s crazy, kaleidoscopic video for his and Jay-Z’s “Paris” chopped up live footage from their world tour into a masterpiece that induced nodding heads, dropped jaws and, possibly, straight-up seizures.
Hype Williams has been pushing the envelope for hip hop videos for two decades now, and with his googly-eyed clips for Kanye West and Nicki Minaj, 2012 was no different.