Kendrick Lamar clocked in the most nominations this year, arguably for raising the level of competition in the genre with his unapologetic approach and emphasis on upgrading lyricism in hip hop.
An insane work ethicearned this nod – the “I’m Different” rapper was featured on tons of mixtapes, donated hood cred to Miley Cyrus’ twerk-fest and dropped B.O.A.T.S. II: Me Time with Mealtime, a cookbook.
Drizzy’s bid to maintain rap supremacy will really be put to the test for this award – the “Lebron James of this rap game” has the stiffest competition this category’s seen in years.
Hov put all that “old man in the club” talk to rest when he released Magna Carta Holy Grail in partnership with Samsung, a game-changing deal for this habitual game-changer.
The Roc is in the building once again as this duel threat star came of age, showing growth in all facets of his craft. The proof is in his critically-acclaimed No. 1 album, Born Sinner.