I Rock the Party: Diddy

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"Diddy" feat. Pharrell Williams

In the what looks to be the final name change of his career, Diddy told the world who he is with the Pharrell-produced track, "Diddy." Complete with a video that kept the focus on his new name and lyrics that spelled out his name, he took his brand to another level and hasn't looked back since.

(Photo: Roger Kisby/Getty Images)

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