#WearTheMessage: 25 Hip Hop Clothing Brands You May Have Forgotten About
Truth be told, you probably haven't forgotten about this brand. FUBU didn't just embody hip hop, it embodied being successful, black and stylish at a time that many of the brands were being produced by music artists. The founder, Daymond John, is probably best known for being on the series Shark Tank these days, but his credentials go back to making FUBU one of the premier lifestyle brands in the late '90s. The brand's acronym stood for For Us, By Us, and had clothing collaborations with the likes of the New York Knicks and the Harlem Globetrotters in its prime. And did we mention these collaorations were sold in major department stores?
Fun Fact: LL Cool J was frequently in ads for the brand and even managed to shout them out in an ad he did for The GAP (yes, you read that correctly) back in the day.