#WearTheMessage: 25 Hip Hop Clothing Brands You May Have Forgotten About
25. School of Hard Knocks
School of Hard Knocks is one of those forgotten gems. The name itself could be a reference to many things; older folks usually equate it with prison, younger folks usually think of Jay Z's album Volume II...Hard Knock Life. You could also use it as an analogy for learning and progressing through unconventional means. Whatever the meaning behind it, School of Hard Knocks was pretty impactful in Queens, NY, in the early 2000s. Started by Gerard Murray in the '90s, it began as one T-shirt with the name of the borough and the number 7 on it (likely a reference to the 7 train). They later created shirts for other boroughs and soon became a national brand. Over the years, it fell out of favor as the times and trends changed. However, it still goes down as one of NY's most inventive brands.