10 Business Moves That Pushed Hip Hop Culture

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9. Russell Simmons Sells Phat Farm to Kellwood (2004; $140 Million)

After 12 years of turning Phat Farm into the premier urban-lifestyle brand for the hip hop generation, Russell Simmons eventually sold it the Kellwood brand company. This preceded the Rocawear buyout, thus setting a high standard for what was to come next.

(Photo: Johnny Nunez/WireImage)