Advertising Units

Updated September 2007

 

BET.com offers both IAB standard ad units and unique advertising opportunities designed to meet the needs of your branding campaigns. 

Below is a list of the standardized ad units we offer.  Please contact your Sales Representative with any questions. 

Leaderboard

 

  • Size:               728x90
  • File formats:     gif, jpg, swf (flash 8 or lower)
  • Max file size:    38k

 Super Skyscraper

 

  • Size:               160x600
  • File formats:     gif, jpg, swf (flash 8 or lower)
  • Max file size:    38k

 Medium Rectangle

 

  • Size:               300x250
  • File formats:     gif, jpg, swf (flash 8 or lower)
  • Max file size:    38k

 

Interstitials (Commerical Breaks/Floating Flash Overlays)

 

  • Size:               Upto 400x400
  • File formats:     swf (flash 8 or lower)
  • Time:              15 second max
  • Animation:        1 loop only      
  • Audio initiation:  By user only
  • Requirement:     A close button in upper right corner

Video Pre-rolls

 

  • Acceptable video formats:
    • Digital Beta tape
    • Beta SP tape
    • Mini Dv
    • DVD
    • .MOV File 640x480 QuickTime (Uncompressed Codec)
    • .AVI File (Uncompressed)
  • Resolution:                640 x 480 or 720 x 480
  • Frames Per Second:    30
  • Video length:             15 seconds recommended (maximum 30 seconds)

 

Video Companion Ads

 

Video pre-roll ad units are accompanied by a 180x150 companion ad unit. Acceptable formats are gif and jpg.  We do not accept third party tags. We require the creative file.

  

 

All creative MUST be approved by BET Interactive.