• All ads must open a new browser window when clicked.
• All advertising is subject to BET.com creative and standards approval.
• BET.com reserves the right to apply a frequency cap to campaigns with floating ads or pop up windows.

File Formats

• .gif, .jpg, or .swf files must be used
• .swf must provide an alternative .gif  

Sound

All sound must be initiated by a user click. Once clicked, sound may start. Advertisement must have an always present, clearly labeled on/off button.

Surveys and Polls

All surveys/polls must have a disclaimer stating the fact that the information collected is not collected by BET.com and have a link to the clients Privacy Policy.

Sample:     Personal information in this advertisement is collected by (Company Name), and is not collected or used by BET.com in any way.  Please read (Company Name) Privacy Policy

For more information

If you have any questions, please contact your sales representative.

BET.com reserves the right to refuse any rich media advertising without explanation, and to modify and/or append these guidelines without advance notice.