Title

Market Research Manager

Division

BET Networks

Location

Washington, DC

Job Summary

The Market Research Manager will provide analytical and managerial support to BET Networks (BETN) Corporate Market Research staff in Washington, DC & New York City. The Manager will be responsible for analyzing Nielsen Media Research data to further understand BETN audiences and competitive influences that impact BET programming (including development, scheduling and acquisitions) and marketing. This DC based professional will report to the Vice President Corporate Market Research.

Responsibilities

·   Partnering with internal clients, utilizing audience data and trend analyses to inform, support and further enhance the Marketing, Programming and Development efforts of BET Networks.

·   Developing unique analyses to positively position BET Networks in the context of the competitive media landscape using ratings research.

·   Providing leadership and direction on various Custom Research projects using Nielsen Media Research data.

·   Supporting ongoing Ratings Estimates Modeling initiatives.

·   Managing daily ratings report responsibilities.

·   Collaborating in the creation of market positioning, presentations and other materials that showcase the value of the BET Networks brand.

·   Partnering on the development and communication of internal market research intelligence reports as the expert on the African-American Television viewing audience.

·   Cultivating general knowledge of BET Networks Television brands: BET, BETJ & BET International.

Qualifications

·   3-5 years of experience in media research, brand marketing, sales development or a related field.

·   Experience in and understanding consumer behavior; strong interest in pop-culture, and African-American trends is ideal.

·   Strong analytical and numerical skills.

·   Ability to interpret analysis.

·   Proficiency in secondary data (MRI, Simmons, Scarborough, etc).

·   Experience with Nielsen Media Research databases a plus (StarTrak, Galaxy Explorer, MarketBreaks, NPower, etc.)

·   Solid working knowledge of television and a strong interest in television research is essential.

·   Passion for the changing media landscape and trends in consumer behavior.

·   Awareness of current cultural and media trends with respect to target audience is a plus.

·   Detail-oriented w/ the ability to work under pressure, handle multiple projects and meet deadlines.

·   Excellent communication skills both written and oral.

·   Possess initiative, professionalism, enthusiasm, and the ability to work both autonomously and as team player.

·   Operate with a bias toward action and a sense of urgency.

·   Possess strong organizational skills and the ability to manage competing priorities.

·   Proficiency in Microsoft Word, Excel and PowerPoint.

Education

·   BS/BA in Business Administration or liberal arts.

To Apply

Email resume to resumes@bet.net.