#DeEscalateDontKill

Boi-1da, born Matthew Samuels, is a Canadian-raised, Jamaican-born producer.  Influenced by Timbaland, Dr. Dre and the Neptunes, he has worked with artists such as Drake and G-Unit.  The budding beat-maker received a 2010 BET Award nomination for Producer of the Year and saw his Eminem-produced track "Not Afraid" win a 2011 Grammy.

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