Diddy

Producer/Rapper/Entrepreneur/Actor He's a man of many talents who's known by many names—but whether you call him Sean Combs, Puff Daddy or simply Diddy, there's no doubt that he's one of the most powerful forces in pop culture over the past 15 years. From Bad Boy Records to Sean John fashion to Ciroc vodka, his impact is hard to exaggerate. (Maybe he didn't exactly "invent" the remix, but he sure made it hotter.) And with Dirty Money he's making the most critically acclaimed music of his career as an artist.