Christopher Gholson, better known as Drumma Boy, is a multi-platinum rapper and producer from Memphis who was introduced to music early. His mother was an opera singer, a music professor and a professional clarinetist. A former University of Memphis student, Drumma Boy starred with Jazza Pha and Vawn in BET's reality series Welcome to Dreamland in 2009. In October 2013, the Memphis rapper conducted a halftime show during the 2013-2014 season opening of the Memphis Grizzlies. That same year, he released his own line of luxury wines called Moreno BHLV.