Founded by Percy “Master P” Miller in 1990, No Limit Records was one of the hottest hip hop labels of the ‘90s. It housed acts like Mystikal, Silkk da Shocker, Snoop Dogg (following his infamous split from Death Row Records) and Master P himself. After years of success, No Limit began to experience financial troubles and filed for bankruptcy in 2003, but was later re-established as The New No Limit. Today, the once hitmaking label (now calld No Limit Forever) operates under the leadership of P’s son, Romeo Miller.