Today is Sean Combs’s 48th birthday, and in celebration, the hip-hop mogul no longer wants to be known as Diddy, Puffy, Puff Daddy or anything like it.
Maybe he’s going through a rebranding, but the Bad Boy Records CEO took to Twitter this afternoon and says he wants to be called… wait for it… “Brother Love.”
"I've been praying on this and I decided - I know it was risky because it could come off as corny to some people. I decided to change my name again," he said while on the beach. "I'm just not who I am before. I'm something different.
"So my new name is Love A.K.A. Brother Love,” he continued. “I will not be answering to Puffy, Diddy, Puffy Daddy, or any of my other monikers but Love and Brother Love."
While the name promotes positivity, which we're all here for, the timing seems strange. Diddy to Brother Love? After 48 years of Sean Combs?
Of course Twitter was ruthless with the news. See what they had to say below.
Diddy has changed his name to 'Brother Love'— K I R U T I (@kiruti) November 4, 2017
I hope I never have a midlife crisis
Diddy, Puff Daddy, Sean, there is only one Brother Love. And HE ain't it.— MVP (@The305MVP) November 4, 2017
Diddy's new name is Brother Love?! I understand he's all about the love? But PLS.— Broke Girl (@CiciBettaCCMe) November 4, 2017
Gimmick infringement pic.twitter.com/4NZMHc7khi— svnflower yovth (@mikexconnors) November 4, 2017
(Photo: Dia Dipasupil/Getty Images)