Hennessy recently announced the debut of the next chapter of their "Wild Rabbit" campaign by highlighting one of the most outstanding sports champions in the world, cyclist Marshall "Major" Taylor.
To help them briefly tell the inspiring story of Taylor's rise, they recruited hip-hop icon Nas to voice the powerful television commercial.
Nas is the latest music and entertainment visionary whom the brand has collaborated with to bring their vision to life.
Using Taylor's "Never stop. Never settle" mentality as the central theme, Hennessy and Nas delivered a rousing message and aesthetic that's sure to receive rave reviews from consumers.
Take a look, below: