While their engagement was allegedly done in private, it is further being reported that something grander is soon to come, and it has the makeup entrepreneur's family's brand written all over it.
According to Radar Online, their "engagement announcement" is being carefully orchestrated "in true Kardashian style" for one reason and one reason only: to guarantee massive ratings and headlines.
The site further reports that eyewitnesses have already spotted Jenner choosing her engagement ring a few weeks ago from Polachek's, the Kardashians' favorite jeweler. The exective decision of when the major public announcement is going to be shared is reportedly left up to the sisters' infamous momager, Kris Jenner.
"It's just a case of when and how Kris chooses to announce the news," an insider told the site. "The likelihood is that it'll be on social media, but first they'll shoot a ton of scenes for the show and set the stage for a money-spinning TV wedding."
This rumored announcement would apparently serve as a much needed boost for Keeping Up With the Kardashians as its ratings have reportedly been in the dumps, as of late.
"The show needs all the help it can get right now, and Kris sees Kylie's romance as a plot line that's not been fully exploited," the source added.
Would you watch a Kylie and Travis wedding special?
(Photo by Jeff Kravitz/FilmMagic)