J. Cole's recently released album 4 Your Eyez Only is still on the tips of everyone's tongues, and many seem to be praising the project.
While the Cole admiration seems to be pretty widespread, it's clear that not everyone is a fan. For example, the folks at the Hampton Inn Sandy in Utah think it's a snoozefest, and they're using that sentiment to attract like-minded customers.
The hotel's official Twitter account sent out the below tweet that, admittedly, is a pretty clever promotional strategy — especailly for the millennials.
Is the new J Cole album putting you to sleep early? Stop on by and stay the night with us at the Hampton Inn Sandy! ☺😴 pic.twitter.com/WvBJDEUvTQ— Hampton Inn-Sandy UT (@HamptonInnSandy) December 9, 2016
We don't know how successful this approach is, but it's pretty hilarious to see them try.
Take a look at what else Cole has up his sleeve in the video, above.
(Photo: Taylor Hill/Getty Images for The Meadows)