Did This Utah Hotel Just Shade J. Cole's Album as a Promo Strategy?

QUEENS, NY - OCTOBER 01:  J. Cole performs during the 2016 The Meadows Music & Arts Festival at Citi Field on October 1, 2016 in Queens, New York.  (Photo by Taylor Hill/Getty Images for The Meadows)

Did This Utah Hotel Just Shade J. Cole's Album as a Promo Strategy?

It seems they're not a fan of the new LP.

Published December 10, 2016

J. Cole's recently released album 4 Your Eyez Only is still on the tips of everyone's tongues, and many seem to be praising the project.

While the Cole admiration seems to be pretty widespread, it's clear that not everyone is a fan. For example, the folks at the Hampton Inn Sandy in Utah think it's a snoozefest, and they're using that sentiment to attract like-minded customers.

The hotel's official Twitter account sent out the below tweet that, admittedly, is a pretty clever promotional strategy — especailly for the millennials.

We don't know how successful this approach is, but it's pretty hilarious to see them try.

Take a look at what else Cole has up his sleeve in the video, above.

Written by Moriba Cummings

(Photo: Taylor Hill/Getty Images for The Meadows)

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