"Of course, sometimes sh*t goes down when it's a billion dollars on an elevator."
It was the video clip seen around the world. Jay-Z and Solange nearly coming to blows over a "private family matter," which many of us may never know the real story behind. Three years since the infamous incident however, the Carters have left us with sonic clues as to what was possibly the cause of their rift.
With the release of 4:44 last month, Jay-Z finally offered a response to Beyoncé's landmark 2016 album, Lemonade, which chronicled her coming to terms with her husband's rumored infidelities. While there was initially speculation regarding the validity of Lemonade’s content, Jigga's confirmation of his hurtful past on the title track, "4:44," has been more than enough to send the internet into a frenzy. And fans are convinced that we have the viral footage to thank for their introspective projects which followed.
On Wednesday (July 11), the BeyHive, Hov evangelists, and Solo stans alike took to Twitter to share their theories about how the infamous incident inspired their respective bodies of work. One user even thanked "the elevator" itself, with a shout-out along with a photo of the albums, which were critically acclaimed for their explicit messages about the essence of Black culture.
Shout out to that elevator. pic.twitter.com/b8JDnNWDTL— morgcy me. (@cosmorgpolitan) July 12, 2017
👍🏿We didn't even know the future history that was coming our way when they stepped out. Whew. pic.twitter.com/qtxPYxmFu7— WhatFreshHellisThis? (@LisaBolekaja) July 12, 2017
All of these albums helped me to get my entire life!— Ms. Troy Washington (@troyw_WREG3) July 12, 2017
While Hov references his 2014 tiff with Solange on his latest album, some fans strongly feel that her 2016 effort, A Seat at the Table, was more a critical analysis of Black womanhood than commentary on the scandalous ways of her brother-in-law:
Solanges album took 7years to produce it wasn't about B and Jays issues.— kwanda 🌹 (@NokwandaThemba) July 12, 2017
Know you're reaching... solange album was a masterpiece on its own, had nothing to do with the situation pic.twitter.com/rRqIv1VrZN— K🦋 (@NoontimeFly) July 12, 2017
So ignorant to think that Solange released this thoughtful body of work about being an black woman and people still only think of her sister— Garrett Clayman (@CLAYMANislands) July 13, 2017
Either way, considering the cultural impact of Lemonade, A Seat at the Table and 4:44, this "elevator music" was clearly worth the scandal.
(Photo: Josh Brasted/WireImage)