Along with the project, due out Friday (Oct. 20), the Memphis rapper has tapped into his marketing savvy with the roll out of a merch line — which includes a very fitting "Bulletproof" flak jacket.
Pulling inspiration from his traumatic life experiences and second studio album of the same name, the MOLLE Plate Carrier Vest is "durable and functional, making it the best vest for out in the field,” the description of the flak jacket claims. The vest, however, does not come with MOLLE plates, so it alone will not save you from any gunshots, let alone 200.
Advertised as a bundle package on Dolph's personal site, the vest costs upwards of $85 and also includes an MP3 download of his forthcoming album. The "Preach" rapper took to Instagram on Wednesday (Oct. 18) to share the merch with his 2 million-plus followers. "200 shots!!!," he captioned a video of the flak jacket backed by his bass-heavy new single "While U Here." You can purchase the personalized "Bulletproof" jacket here.
Check out the details of the flak jacket below.
(Photo: Rick Kern/WireImage)