The last we heard of any possible new music dropping from his super-secret mountaintop hideout came when Pusha T revealed that Yeezy would be executive-producing his entire King Push album. A few paparazzi encounters and family photos later, and Yeezy has now lent an assist to one of his GOOD Music rap gems, Cyhi The Prynce, for the piano-laced banger titled “Dat Side.”
The track sends a clear message for the fake friends, the real foes, and everyone in between to stay on the opposite side of Yeezy and Cyhi’s winners' circle. In Kanye’s verse, however, nameless jabs appear to be embedded in his signature punchlines that could be targeted at a few industry counterparts who have directly, or otherwise, mentioned his name and likeness at some point this year.
See three possible targets and their respective lines from Yeezy that are up for questioning, below.
"And the people claim to know you, put 'em on, get famous on you
Then they go and blame it on you, you just good, they can’t ignore you”
Ye’s allusion to The Life of Pablo’s “Famous” track, the notorious catalyst that reignited the bad side of his love-hate relationship with Taylor Swift, powers this line. Swift addressed her gripe with Ye for the controversial song through her 2016 Grammy Award acceptance speech, and more recently, on her combative, “Look What You Made Me Do” single. Blameworthiness, as Ye calls out in the bar, might be the heaviest burden of their rivalry saga.
"I don't need no allies, I don't feel the need to fraternize"
As addressed by Jay Z on his 4:44 opus’ “Kill Jay-Z” and Rap Radar Podcast tell-all interview, there’s been a lot of distance amid Ye and Hov’s disagreements. Ye took the issues public, however, rubbing Jay the wrong way, and thus, poking a splinter into their relationship. Ye’s indifference to any “allies” or “fraternization” may simply be an ode to his newfound isolation or a testament to his fractured brotherhood with the Roc Nation emperor.
Don't respect who came before 'em and made they lane so I
Pulled a Lambo out and then I went and got it baptized
Moved into a neighborhood where I'm the only black guy
Neighbors said they think I gave the neighborhood a black eye
J. Cole’s “False Prophets” turned some heads in the first verse when he dropped bars on the story of a music genius’ demise. He discusses being an avid admirer of the Chicago hip-hop maven, an admiration that’s soon shattered when he learns the reality of the industry lifestyle that’s transformed him.
Yeezy appears to directly acknowledge his influence as a path-paver in this line. It’s worth noting that Cole isn’t the only person who has trekked this lane behind him, though, with an emergence of other artists lauding Yeezy as one of the greats (like Travis Scott and Chance the Rapper). We’ll let you decide whether that “Neighbors” mention is a clue or not, too.
(Photo: Kevin Winter/Getty Images for iHeartMedia)