Dreamville rap idol J. Cole dropped off the second visual from his newly released K.O.D. album for the self-actualizing “Kevin’s Hart” track: a song that simultaneously challenges the conscious of an infidelitous mind and the love of drugs.
The music video storylines the days after Kevin’s sensationalized 2017 cheating and extortion scandal where he issued a public apology to his then-pregnant wife, Eniko Hart. Video footage of Kev sexually involved with women collapsed the internet and placed the couple under a scrutinizing microscope as fans placed a scarlet letter on his chest for the adultery.
Kevin goes through the nuances of everyday life as a father—grocery shopping, stopping at red lights, picking up baby goods—but, his status as a shamed celebrity husband amid the scandal causes these duties to be twice as stressful. If it isn’t a temptress woman attempting to seduce him into more treachery, it’s a horde of judgmental, castigating bystanders turning their nose up at him. Not to mention, he can’t take a simple car ride without hearing his personal life blasted all over the radio. The video makes it clear that the spotlighted news of his cheating not only swept through Hollywood, but everyday communities and citizens.
Cole also makes a small cameo during a scene where both Hollywood dads struggle to manage with a baby stroller. However, Kevin is the star and shame of the video’s plot, reflecting the inner-directed lyricism on the consequences of love and loyalty’s breach.
And the internet is glued to their screens, just as they were in December 2017, to witness the entire thing.
Watch “Kevin’s Heart” and see what fans are saying this time around below.
Best scene, u struggling with the stroller. Powerful. I cried at the symbolism of watching you struggling with what should be the simplicity of being a family man, especially with a good woman at home. Well done, again. pic.twitter.com/Zo3jcbyAhw— AtlasUD (@DezzMD) April 24, 2018
The fact that he got kevin hart on this makes cole the G.O.A.T 🔥 pic.twitter.com/rHHGjvm0u6— 2048 (@itz_yunusa) April 24, 2018
When I saw Kevin Hart is in the video pic.twitter.com/nqYSjr493V— liz. ☾ (@elzvbthr) April 24, 2018
Wait a minute... Kevin's Heart....Kevin Heart....OOooOo pic.twitter.com/ys6Hl208Hw— Tee (@TeeOsoLovely) April 24, 2018
KEVIN HART IS ON KEVIN’S HEART VIDEO 😭— K O D (@ONIKASON_) April 24, 2018
J.Cole did it well pic.twitter.com/eWq8zs5xbH
I am so here for this!!! pic.twitter.com/btBmJWsR7y— Jennifer (@justjinnylo) April 24, 2018
HE'S IN IT pic.twitter.com/2Or3wXM4nG— Victoria (@queenvvvvvvv) April 24, 2018
J Cole hit me hard with Kevin’s heart— Hershel™️ (@__HershthaOG) April 20, 2018
That Kevin’s Heart video and concept is masterful. Cole and Dot are so far ahead of everyone else that it’s crazy— coach (@CoachMalikNo) April 24, 2018
(Photos from left: Prince Williams/WireImage, Manny Hernandez/Filmmagic)