Beyoncé’s Publicist Posted This Message About The BeyHive’s Behavior, And Fans Are Crying Tears Of Regret

performs onstage during the 2018 Coachella Valley Music And Arts Festival at the Empire Polo Field on April 21, 2018 in Indio, California.

Beyoncé’s Publicist Posted This Message About The BeyHive’s Behavior, And Fans Are Crying Tears Of Regret

“It will bring no joy to the person you love if you spew hate in her name.”

Published June 7th

BeyHive, someone would like to have a chat with you. 

Me. Yvette Schure, Beyoncè’s longtime publicist, to be exact. Following the uproar of Bey, Jay-Z, and wife of the Warriors owner Nicole Curran’s viral NBA Playoffs court-side video on Wednesday, showing Curran leaning over a seemingly annoyed Beyoncè to speak to Hov, Schure has addressed the controversy via Instagram. 

In her message of reassurance, Schure used her reflection of a sweeter time from the BeyHive— the first anniversary of the Carters 2018 On The Run II tour kickoff— to ask them to reflect on their own behavior. Especially amid the alarming chain of events, including death threats, following Curran’s move that she vows was a total misunderstanding. 

  1. Schure shared her message to the Hive on Instagram, with one of the iconic photos from the Carter couple’s stage opening moments

    “I am looking back today at the start of the OTRII tour, one year ago,” she began. Schure marked that date as one filled with “unimaginable entertainment from two of the best performers in the world,” and most importantly, “a place of love.” Addressing the Hive directly, Schure emphasized that love and encouraged universal practice of it not only for the Queen Bey, but those around her as well. “I know your love runs deep but that love has to be given to every human,” she wrote. “It will bring no joy to the person you love so much if you spew hate in her name. We love you."

  2. Schure’s message comes after another address to the incident from ESPN reporter, Ramona Shelburne

    Shelburne claimed on Twitter that she spoke personally to Curran on the phone. In a string of tweets, she revealed that Curran was in an emotional state of tears and even disabled her Instagram account to keep death threats and further cyber-bullying at bay:

  3. It seems now that the BeyHive understands the full scope of their actions, and they're regretting not only the behavior, but are fearing the possible consequences from it as well. 

    See their new attitude toward the incident following Schure’s message below:

Written by Diamond Alexis

(Photo: Kevin Mazur/Getty Images for Coachella)

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