Following Spotify’s announcement that the streaming service will launch its own music award ceremony, another tech giant is following in its footsteps.
On Monday (Dec. 2), Apple announced that it would be rolling out its very own accolade show with its first-ever Apple Music Awards. Per the company’s press release, the Apple Music Awards is “a celebration of the best and boldest musicians of 2019, and the enormous impact they have had on global culture this year.”
The streaming service will be handing out five awards total during the event. The five categories are Global Artist of the Year, Songwriter of the Year, Breakthrough Artist of the Year, Song of the Year, and Album of the Year. The first three categories were chosen by Apple’s editorial team while the latter two accolades were determined solely based on streaming numbers.
Alongside the announcement, Apple has already named this year’s winners. Pop darling Billie Eilish was dually declared Artist of the Year and Global Artist of the Year, eight-time Grammy nominee Lizzo is 2019’s Breakthrough Artist of the Year while country-trap sensation Lil Nas X will take home Song of the Year for his record-breaking smash hit, “Old Town Road.”
Eilish also nabbed Album of the Year for her chart-topping debut EP, WHEN WE ALL FALL ASLEEP, WHERE DO WE GO?, which became the most streamed album on the platform in 2019 with over one billion plays. Songwriter of the Year will go the 17-year-old pop singer and her brother/co-songwriter, Finneas.
“The Apple Music Awards are designed to recognize the passion, energy and creativity of the world’s favorite artists,” said Oliver Schusser, Apple’s vice president of Apple Music and International Content, said in the press release. “The musically diverse group of inaugural winners have sparked deep social conversation, influenced culture and inspired our customers around the world. We couldn’t be more excited to celebrate them.”
So far, Billie Eilish has only been announced as a performer at this year’s inaugural ceremony, which is set to take place at the company’s Steve Jobs Theater in California tomorrow on Wednesday (Dec. 4). For those who can’t make it, the Apple Music Award will also be globally live-streamed.
Will you be tuning in?
(Photo L-R: Rich Fury/Getty Images and Taylor Hill/FilmMagic)