With many global concerts and music festivals canceled or postponed due to coronavirus, Warner Music Group is providing entertainment to music fans from some of their favorite artists to listen to in the safety of their homes.
On Tuesday (April 21), the label announced it will be launching a three-day virtual music festival, PlayOn Fest, starting today (April 24). The festival will run until this Sunday (April 26).
Hip-hop pioneer LL Cool J will kick off the festival at 12 P.M. E.T on Friday (April 24) followed by previously recorded performances from more than 65 of the label’s artists, including Cardi B, Bruno Mars, Janelle Monáe, Anderson .Paak, A Boogie Wit Da Hoodie, Saweetie, Burna Boy, Wiz Khalifa, Lil Uzi Vert, and Rico Nasty among others.
The broadcast will feature the archival performance at iconic music venues pulled from the label’s archives. Bruno Mars is taking us back to his 2017 “24K Magic” live show at the Apollo Theater in 2017. Music lovers disappointed by the many festival cancellations caused by the pandemic can rewatch previous footage from acts like Janelle Monáe and Wiz Khalifa at 2019’s Coachella Festival, Cardi B’s 2018 Global Citizen show, and Lil Uzi Vert’s 2018 Lollapalooza debut.
Additionally, there will also be a tribute segment dedicated to late rapper, community activist, and entrepreneur Nipsey Hussle for his Victory Lap album release show.
The event will be livestreamed from noon to midnight ET each day. Fans will be able to tune in at playonfest.com or Songkick’s YouTube channel. Proceeds from the event will be donated to the COVID-19 Solidarity Response Fund for the World Health Organization (WHO).
“Don’t play yourself!” Cardi B said in a statement to BET.com. “Tune into PlayOn Fest April 24-26 and help us raise money for the World Health Organization to boost COVID-19 relief funds.”
“Thank you to all of the healthcare workers who are dedicating their services and helping to save lives! Since I can’t get on stage right now...I’m throwing it back to my party at the Global Citizen Festival to hopefully send some love and light to y’all. Stay safe everyone!”
Photos from left: Shirlaine Forrest/WireImage, Kevin Winter/Getty Images, and Rich Fury/Getty Images for Fashion Nova)