Kid Cudi has released a wild new video for “Heaven On Earth.”
In the imaginative clip, the rapper goes underwater and gets removed from it by paramedics after falling unconscious. In the back of an ambulance, he raps as he’s resuscitated before his soul begins dancing in a tuxedo.
Eventually, his soul starts dancing on top of the ambulance, somehow causing a massive car accident that wrecks the ambulance and the police cars following it. His soul then exits the ambulance and begins its trek toward the afterlife.
“Heaven On Earth” appears on Kid Cudi’s recently released album, Man on the Moon III: The Chosen. The LP,released on Dec. 11, is projected to sell between 150,000 and 175,000 in its first week.
In a recent interview with Apple Music’s Zane Lowe, Kid Cudi explained how comments from Travis Scott influenced the creation of the album.
"Before I started working on this sh*t I was like, my next sh*t's gotta be bars," Kid Cudi said. "I knew that. I just remember Travis saying something to me about raps. He was just like, 'Your raps, man. I love when you rap.' I kept that in mind. I was like, OK, Travis is saying my raps are good. That must be something that the kids like. I'll keep that in mind."
"I just wanted to give [Travis Scott] exactly what he loved about Kid Cudi," he continued. "And for him, it's bars. But I felt like, in hip-hop, I'm slept on as a rapper, as a lyricist. I really wanted to elevate my whole shit on that front on this project. And I did that with the rapping and the singing. Everything is kind of evolved."
In addition to his new album, fans will be able to hear Kid Cudi on Playboi Carti’s forthcoming LP, Whole Lotta Red. Carti recently announced that Kid Cudi would be featured on it with an Instagram post.
Photo: Getty Images