Travis Scott, who continues to be one of hip-hop’s biggest brands, has announced that he’s launching a new hard seltzer brand.
Business Insider reports that the rapper is launching a tequila-inspired hard seltzer brand called Cacti with Anheuser-Busch.
The joint venture is inspired by Scott’s fascination with tequila and will include tequila’s main ingredient, Mexican blue agave. It’s set to come in three flavors of lime, pineapple, and strawberry.
"Cacti is something I'm really proud of and have put a ton of work into," Scott reportedly said in a statement. "Me and the team really went in, not only on getting the flavor right but on thousands of creative protos on everything from the actual beverage, to the can concept, to the packaging and how it is presented to the world."
The seltzer brand is set to be brewed in Los Angeles and will be available in a 9-pack of 12-ounce slim cans as well as 16-ounce and 25-ounce singles. They will be available next spring.
This is the latest of Scott’s many branding creations this year. In 2020 alone, he’s collaborated with Fortnite, McDonald’s, Sony, and more. It’s estimated that he will earn more than $100 million in corporate partnerships and branded content.
Photo: Burak Cingi/Redferns