Master P could potentially be one of the owners of Reebok in the near future.
Forbes reports that its German sportswear parent company Adidas is looking to sell the sports brand and the man behind No Limit Records is in talks to buy it along with former NBA star Baron Davis.
Speaking with Forbes about the company that could sell for as much as $2.4 billion, Master P and Davis explained their reason for potentially acquiring ownership.
"I think Reebok is being undervalued,” said Davis. “I left Nike as a 22 year-old kid representing myself and made the jump to Reebok, which took a chance on me as a creative and as an athlete.”
“I want the people I know, athletes, influencers, designers, celebs, to sit at the table with me,” he continued.
While Reebok has struggled to make a dent with today’s influencers and tastemakers, Master P believes that he and Davis have a plan to not only reinvigorate the brand but create multiple opportunities connected to Reebok for the Black community.
“As we focus on turning Reebok into a lifestyle brand, not just a basketball brand, our most important initiative will be to put money back into the community that built this company,” he said.
Master P would be the latest artist within hip-hop to collaborate with the brand following recent collaborations featuring both Cardi B and Kendrick Lamar. Before that, Jay-Z signed with Reebok back in 2003 and released the S. Carter shoes, leading to a 17% increase in footwear sales for the brand in 2004.
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