Ads For “Oprah Winfrey Show” Finale Priced at $1 Million

Ads For “Oprah Winfrey Show” Finale Priced at $1 Million

The sum is on par with ads in major primetime series.

Published April 13, 2011

While the upcoming finale of The Oprah Winfrey Show isn't the Super Bowl, ad buyers are being asked to cough up a comparable sum for the much-anticipated May 25th broadcast.

According to the Hollywood Reporter, the going rate for a 30-second commercial on the show’s final day is currently $1 million. And some advertisers, depending on what part of the show they want their ads to run, will likely pay more.

For a daytime talk show, it’s a “jaw-dropping sum,” which is usually reserved for the farewell episode of a hot primetime TV finale.

According to a list compiled by Horizon Media’s Brad Adgate, using Nielsen Co. and Kantar Media data, advertisers were asked to pay double Oprah’s price for a spot on the Friends’ farewell, which drew a staggering 52.5 million viewers in 2004. Six years earlier, ad buyers shelled out $1.42 million for a spot in Seinfeld’s final episode, which reached an unheard of 76.3 million viewers.  And spots for the Everybody Loves Raymond 2005 farewell fetched $1.22 million, reaching an audience of 32.9 million.


Photo: Frederick M. Brown/Getty Images

Written by Marcus Reeves


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