In the nineties, MC Hammer was known as one of the hardest working men in show business, a la James Brown. He rapped, danced harder than anyone in hip hop and had a payroll of employees that could rival Oprah Winfrey’s, paying at some times a million dollars a month.
Fast-forward 20 years, he has his eyes set on the ever-growing Internet. The man who made harem pants hot and then not introduced his new Web company named Wiredoo at the Web 2.0 Summit on Wednesday, Yahoo! reports.
While the world may not need another search engine, the 49-year-old Oakland native explains, "You can always make things better. There's always the next version, added features."
In essence, he feels his engine can go deeper by providing searchers with specifics for whatever it is they’re looking for. If it's a car one searches for, the engine might provide details like specs on a vehicle and who the current driver is.
As to when Internet-happy people can expect to see Wiredoo, that remains unclear because the product is still in development. If Hammer, born Stanley Burrell, can pull this off, Google may want to watch out, because it’s Hammer Time—again.