Whitney Houston's Death Spikes TV Ratings

Whitney Houston's Death Spikes TV Ratings

Whitney Houston's death spikes TV ratings. ET, Extra and Access Hollywood get huge bump from coverage.

Published February 16, 2012

The Whitney Houston gravy train has started. In the days following her death, profits have poured in from increased album sales, a surge in visits to gossip and news sites and unprecedented interest in the icon's upcoming film Sparkle. But news magazine shows on TV are experiencing the biggest bump.

According to Neilson numbers printed by the Hollywood Reporter, Entertainment Tonight reaped the most benefit — a whopping 36 percent more viewers than the previous week — with their special report from the Grammys, which aired on ET's network, CBS.

Access Hollywood was up 25 percent and Extra saw a 22 percent spike from the breaking news. Coverage of Houston's sudden death and the aftermath, including reactions from fans and tributes from her music-industry colleagues, has been nonstop since the singer passed away on Saturday afternoon.

The ratings boost reached as far as Canada, where viewership of the Grammy Awards was up 37 percent, the biggest audience for the show in 11 years.

Understandably, shocked fans have been looking to the media for details about the tragic event.

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(Photo: Frank Micelotta/PictureGroup)

Written by Evelyn Diaz


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